Articles

This is our introduction blurb about articles. It can run a few lines and still look nice, but probably two is best!

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Why Is Austrian Economics The Economics For Marketing?
Value
Who Is A Customer?
Re-thinking The Role Of The Consumer In The Business System: Making Six Strong Connections.
Consuming Is Not Mindless Buying Of Stuff. It Is Social Co-Ordination Through The Exercise Of Choice In The Marketplace.
Take A Job? No, Make A Job.
How To Manage: Learn From The People, Plan With The People, Begin With What They Have.
Marketing
Thinking About Reducing Marketing and Advertising During This Down Economy? Perhaps You Should Think Again.
Value-In-Experience Is The New Way That Firms See Potential For Value For Their Customers.
business model
What Is A Business Model? It’s Not What You’ve Been Told.
E4E Podcast Cover for Episode #78 Featuring Per Bylund
Per Bylund Introduces The Austrian Business Model.
Ideas Are Not Scarce. Excellent Implementation And Great Execution Are Scarce.
Interview on Power Trading Radio

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