Big Data vs. Big Ideas

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An outline of understanding big data, empathic data (emotional insight), entrepreneurial imagination, and how to use each category of information to your success.

Problem To Solve: What types of data to gather, and how to gain a better understanding of your customer in order to build a better product or service.

How To Use This Tool

When conducting research for your product or service and for gaining customer insights. For when conducting research for your product or service and for gaining customer insights.