Continuous Value Perception Monitoring And Adjustment.

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Continuous Value Perception Monitoring is a method to better understand a customer's subjective value, and how to adapt accordingly to changes in their preferences. It's a cycle that requires proactiveness on the entrepreneur's part.

Problem To Solve: Customer perceptions of value are subjective. Customers experience value within their own context, and they assess the value experience after the fact. How can businesses respond by adjusting their value proposition, if appropriate? Monitoring provides input.

How To Use This Tool

Follow the steps in the chart and continously probe for answers like a scientist. Follow the steps in the chart and continuously probe for answers like a scientist.