Customer Journey Mapping Tool

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Identifies the steps of the consumer journey which is thinking, feeling, and doing.

Problem To Solve: Understanding customer dissatisfactions is not a simple yes-no question. You need to understand the customer's life, situation, and context. This tool helps you to do so at any point in your business cycle.

How To Use This Tool

A design tool to use when you are aiming to design or improve or repair a customer experience. A design tool to use when you are aiming to design or improve or repair a customer experience. Click here for in-depth directions.