Empathy As A Process

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Empathy is an invaluable business tool used for making better-informed decisions, and designing effective value propositions.

Problem To Solve: Creating an effective value proposition and figuring out a consumer's or customer's wants, needs, and preferences.

How To Use This Tool

Do a deep dive and learn about a specific customer or core target. Use your empathic imagination. Run through a mental model of your own experience buying a product but feeling disappointed, how did you feel? Run through the mental model a second time except as the empathic mental model where you are using your understanding of your customer. Then run a projection of the new experience you will offer. Do a deep dive and learn about a specific customer or core target. Use your empathic imagination. Run through a mental model of your own experience buying a product but feeling disappointed – how did you feel? Run through the mental model a second time except as the empathic mental model where you are using your understanding of your customer. Then run a projection of the new experience you will offer.