Radically Reshaping Business Thinking via Subjective Value

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The Value Generation Business Model can help you understand why consumers make certain choices, and what goes through their thought process. Rethink the way business schools taught you, and become more consumer-centered instead of putting profit first.

Problem To Solve: Knowing your customers' preferences.

How To Use This Tool

Re-think value.

Business schools teach value creation. But their definition of value is faulty, based on a profound misunderstanding. Value is not objective and measurable, as in the business school paradigm of generating more of it. Value is subjectively understood and experienced. It’s a motivation for action (people have a desire to achieve experiences that they value) but it’s immeasurable. It is emergent from complex social systems and patterns of interaction between individuals, not something “created” by businesses.