Shift Customer Behavior in Your Favor

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All successful businesses are built on empathic understanding of customers' preferences.

Problem To Solve: Better marketing through better understanding of customer behavior.

How To Use This Tool

Gather customer insights to understand their motivations, values, and attitudes. Identify your core target, organize your data into a visual or composite profile, use the 5 Why’s inquiry tool, then use the Behavior Modification tool. This toolset has multiple tools including:

Insights Statement Template

A template to help entrepreneurs gain insights into why customers behave a certain way, using Tesla brand as an example.

Download the Insights Statement Template

Marketing Platform Tool

Using empathic marketing to help shift prospective customers’ emotional barriers into selling points.

Download the Marketing Platform Tool