The task of an entrepreneur is to specify combinations of assets to meet consumer preferences. Since these preferences are ever-changing, asset combinations need to be continuously adaptable in response. By gaining an understanding of all the key attributes of revenue-generating assets, including both their value dimension and their time dimension, entrepreneurs can make agile asset recombination decisions and to create distinctive capabilities.
Encapsulated by Gabriele Marasti:
How Entrepreneurs Optimize Attributes and Timing in Their Asset Combinations
Original paper by Kirsten Foss, Nicolai Foss, Peter G. Klein, Sandra K. Klein:
Heterogeneous Capital, Entrepreneurship, and Economic Organization