How can I think about building a brand?

  • Hunter Hastings

    February 22, 2022 at 10:27 am

    There are 2 considerations. First relevance – who is your brand FOR, and what are their preferences, wants, and dissatisfactions. Get to know them well by talking to them. Second is differentiation; how is your brand to be unique and better, what’s the unique promise you’re going to make to customers and how will your brand keep it? Try the E4B Brand Uniquenss Blueprint and tell us if it helps.

    • Darren Mullen

      April 9, 2022 at 8:27 pm


      Thanks for sharing that graphic. I’m in the process of figuring out who my target audience is for a new product/service I’m trying to sell, so these are good pointers to keep in mind.